Why I’m No Longer a Keaton Row Stylist
UPDATE AUG 2018: Hi! This post is over 3 years old and still one of the most popular on my blog. Keep in mind my words below are from 2015 and speak directly to the abrubt transition that Keaton Row made in their format. Thanks!
Back in 2013 a hip new company called Keaton Row showed up and promised to change the personal styling experience for women in the United States. Being a stylist, I was immediately drawn to this opportunity. Being able to style women virtually using an innovative new platform with ties to major retailers was a cool thing! Certainly more than I was doing at the time. So I applied. I was accepted! I immediately reached out to my network of people and received several sign ups.
I began to create my first Lookbook. How cool to see styles from actual retailers and be able to put the looks together for a client based on her needs, body type and budget! I sent off lookbook after lookbook after lookbook. A few ordered. Some waited. I was still thrilled; I made sales!
Until I realized I actually didn’t. You see, unless you reach a certain retail sales threshold each month, you don’t get paid. Given my preference to work with the “everyday woman,” I ended up spending a lot of time on lookbooks and getting absolutely nothing in return other than the satisfaction of knowing I helped a woman get style ideas.
So why weren’t they buying? It wasn’t my abilities; I made sure of that. I know I can style. The challenge was Keaton Row changed retail partners a few times AND their in-house merchandisers rarely listed items of quality that were under $100. Regardless of all these things, I remained a stylist and continued working with those who wanted books from me.
Fast forward to May 2015. I received an e-mail stating Keaton Row was changing their format. They would be hiring stylists on an hourly basis plus commission based on sales. I was welcome to apply, however they were only going to be selecting a few people. Hmm. Ok. I applied. About a week later I received a notification that I wasn’t accepted and my stylist account would be closed in about three days. What?? What about my clients?!?! I was told that I could send them something to this effect:
“I will no longer be styling with Keaton Row but you’re welcome to continue with another stylist.” Those aren’t the exact words but you get the idea. Basically, they were asking me to make it appear as if I elected to no longer style. Uhh, no! You all made that decision! All my clients were then reassigned. One contacted me. She received a random lookbook from her new “stylist” who sent her a book of just expensive dresses. Well….then it hit me. It’s no longer about the women. It’s about profit.
Don’t get me wrong; I understand there is money to be made. But at the expense of the clients? That isn’t something that bodes well in my book.
So, alas, there it is. Why I am no longer a Keaton Row stylist. I hope their new format works well not only for them, but for my former clients also.
I am ALWAYS available to assist you! I have other methods to assist virtually. Don’t hesitate for one second to reach out!
Talk to you soon.